USDC UNVEILS FORMAL AGENDA FOR UPCOMING SAN FRANCISCO DISPLAY TECHNOLOGY INVESTMENT CONFERENCE

Texas Instruments’ DLP TV Division Manager, John Reder, To Deliver Luncheon Keynote Address 

SAN JOSE , Calif. , September 8, 2004- The U.S. Display Consortium (USDC), a private/public partnership chartered with developing the electronic display industry supply chain, today revealed the formal agenda for its Display Technology Investment Conference to be held in San Francisco on September 23, 2004 . Co-sponsored by WR Hambrecht + Co, the conference program includes presentations by senior executives from leading publicly traded companies within the flat panel display sector. Specifically, the conference will educate participants from prominent investment firms, brokerages, research houses and related financial institutions on the latest advancements, trends and business strategies associated with one of today’s fastest growing technology sectors.

Keynote Addresses
Joe Virginia, vice president of sales and marketing for Samsung Electronics’ LCD Business, Americas Region, will kick off the conference with his keynote address. Titled, “TFT-LCD—Dynamic Growth Opportunities”, Virginia’s presentation will provide insights into Samsung’s outlook for TFT-LCD supply/demand dynamics, as well as the market opportunities and development trends for notebook PC, desktop monitor and LCD TV applications, from both a business and technology perspective.

During the luncheon, Texas Instruments’ John Reder, manager of TI’s DLP TVs division, will give a keynote address, titled, “DLP TV-Why, When & How Many?”. This keynote will highlight the momentum of DLP TVs in the consumer electronics market, and why six out the top nine television manufacturers have chosen to integrate DLP technologyinto their projection televisions. Reder's presentation will also discuss the advantages of DLP technology, its customers and applications,and provide insight into market trends and forecasts for DLP products.

Publicly Held Company Presentations:

• Tom Edman, CEO & Lawrence Firestone, CFO, Applied Films Corporation (NASDAQ: AFCO)

• Vincent Sollitto, Jr., CEO, Brillian Corporation (NASDAQ: BRLC)

• Gary Jones, CEO & John Atherly, CFO, eMagin Corp. (AMEX: EMA)

• Eric Erdman, interim CEO, Genesis Microchip Inc. (NASDAQ: GNSS)

• Michael Yonker, executive vice president and CFO, In-Focus Corporation (NASDAQ: INFS)

• Assaf Eyal, CEO, Orbotech Ltd. (NASDAQ: ORBK)

• Jeff Hawthorne, CEO, Photon Dynamics, Inc. (NASDAQ: PHTN)

• Dr. Henry C. Pao, president & Richard Siegel, executive vice president, Supertex, Inc. (NASDAQ: SUPX)

• Jack Saltich, CEO, Three-Five Systems, Inc. (NYSE: TFS)

• Dr. Jung-Herng Chang, president, Trident Microsystems, Inc. (NASDAQ: TRID)

• Steven V. Abramson, president, Universal Display Corporation (NASDAQ: PANL)

• David Peterson, vice president and co-general manager of DTV, Zoran Corporation (NASDAQ: ZRAN)

Privately Held Company Presentations:

• Brian Hoekstra, CEO, Applied Photonics, Inc.

• Joe Piche, CEO, Eikos Inc.

• Ken Titlebaum, vice president of finance, E Ink Corporation

• Y.C. Liu, vice president of finance and business development, eLCOS Microdisplay Technology

• Carol Wedding, president, Imaging Systems Technology

• Paul Russo, CEO, Silicon Optix Inc.

• Jim Marshall, COO, Vitex Systems, Inc.

• Aurora Systems

Panel Sessions :

“Next-generation LCD Manufacturing”

• Abbie Gregg, president, Abbie Gregg, Inc.

• Robert Bachrach, Ph.D., director of technology & manager of AKT’s strategic policy, Applied Materials, Inc. (NASDAQ: AMAT)

• Brian Eyre, global business development director, DuPont Imaging Technologies (NYSE: DD)

“Emerging Technologies, Markets and Applications”

• Vincent Sollitto, CEO, Brillian Corporation (NASDAQ: BRLC)

• Sudhir Gopalswami, director, Digital TV Division, Intel Corporation (NASDAQ: INTC)

• John Batey, COO, Iridigm Display Corporation

• Robert Duboc, CEO, Reflectivity, Inc.

There will also be a display industry market analysis and forecast presented by Barry Young, senior vice president and CFO of DisplaySearch, as well as a brief display tutorial presented by USDC before the conference starts.

The Display Technology Investment Conference will be held at the Pan Pacific Hotel in San Francisco on September 23, 2004 . To register for the conference or view a detailed conference agenda, please click here or call (408) 277-2500 for more information.  Media interested in attending should contact Stacey Voorhees at svoorhees@mcapr.com or call (650) 968-8900.

For more information, please contact:
US Display Consortium
Heidi Hoffman
84 W. Santa Clara Street, Ste. 790
San Jose, CA 95113
(408) 993-8111
heidi@usdc.org

About the U.S. Display Consortium
The U.S. Display Consortium is an industry-led public/private partnership providing a common platform for flat panel display and flexible microelectronics manufacturers and developers, FPD users, and the supplier base. Headquartered in San Jose, Calif., the consortium’s primary mission is to fund supply-chain projects and share the results with USDC member companies. The USDC also provides a communication channel among industry, government and the financial communities for display issues; sponsors workshops to broaden the impact of technological developments; and educates consumers on the importance of displays in providing access to information technology. More information about the USDC can be found at www.usdc.org

About WR Hambrecht + Co
WR Hambrecht + Co (www.wrhambrecht.com) is a financial services firm committed to using the Internet and auction process to level the playing field for investors and issuers.  The firm’s impartial internet-based auctions, which allow the market to determine pricing and allocation, are dramatically changing the financial services landscape.  WR Hambrecht + Co provides underwriting and advisory services for technology and emerging growth companies, as well as equity research, sales and trading, full-service and online brokerage and private equity offerings for institutions and individuals.  WR Hambrecht + Co has offices in San Francisco, New York, Boston, Philadelphia and Chicago and is backed by industry leaders including:  American Century, American Express, Crimson Ventures, epartners, Fidelity Ventures, Instinet Corporation, Novell, Park Avenue Equity Partners, LP, Scudder Technology Fund, Kemper Technology Fund and Texas Pacific Group.   Member NASD/SIPC.