Insight Media and USDC Release 3D Report
3D Displays Entering Professional and Consumer Applications
Norwalk, Conn . and San Jose , Calif. -- March 15, 2007 -- Insight Media, with support from the U.S. Display Consortium (USDC), announces the release of a comprehensive new report entitled 3D Technology and Markets; A Study of All Aspects of Electronic 3D Systems, Applications and Markets. While conventional wisdom sees 3D displays as niche market products, outside the mainstream of professional and consumer display technology, the report finds that recent advances in 3D display technologies have given them image quality equal to the best LCD monitors and TVs at price premiums that are in the range professionals and consumers have shown a willingness to pay. This indicates that 3D systems are being adopted in several key market segments.
The 3D report documents the current state of the 3D industry including displays, image sources, formats, standards, applications and markets. There is an in-depth evaluation of the current and forecast market, including industry revenue forecasts through 2011. These forecasts are broken down by display technology, display size and application category. Forecasts are also provided for specific markets, both in terms of unit sales and revenue streams.
3D displays come in a wide variety of sizes from cell phone-sized to projectors capable of filling a giant cinema screen. These improved, moderate-cost technologies will first move into existing markets for 3D displays and enable the development of new, broader markets in the future.
“Throughout this report Insight Media has cut through the hype and wild forecasts that have been common in 3D systems throughout its 150+ year history,” notes Matt Brennesholtz, an analyst with Insight Media and co-author of the report. “We have strived to produce a report that comes to reasonable conclusions and forecasts based on the facts, markets and technologies. This is different from many previous studies of 3D technology that were often written by enthusiasts and contained wildly inflated predictions.”
In addition to display-specific material, the 3D Technology and Markets report contains an in-depth discussion of related technologies including ones for image generation, formats and standards. Special attention is paid to 3D video formats that are backward compatible with the existing 2D video infrastructure. The report also includes a list of 650+ companies, universities, consortia and standards bodies involved in 3D systems, with profiles on 26 of them.
“The 3D market has a lot of potential but lacks solid information on market trends supported by factual data,” said Brett Bryars, director of technical programs for USDC. “We hope that our collaboration with Insight Media to generate this report fills a gap and provides critical information to help this industry move to the next level.”
An example of the type of data found in this new report is shown in the graphic below. This graph shows the market forecast for Large Screen (>40”) 3D displays through 2011. Most of these displays are currently projection systems although LCD flat panel displays are expected to penetrate the lower size ranges in this category before 2011. These displays are currently used mainly for cinema, data visualization, corporate branding and education. The forecast represents the revenue realized by the 3D industry as a result of retrofit/add-on 3D capabilities or dedicated systems.
More details on this promising market segment and many other conclusions are included in Insight Media’s 3D Technology and Markets: A Study of All Aspects of Electronic 3D Systems, Applications and Markets. Insight Media analysts will also discuss the report conclusions at the Projection Summit, June 17 & 18, 2007 in Anaheim, California.
This report was co-authored by Matthew Brennesholtz and Art Berman. Mr. Brennesholtz is the co-author of the well-respected book, Projection Displays, several other reports from Insight Media and numerous SID and SPIE papers. Dr. Berman received his Ph.D. in Physics from Kent State University. He has been the lead technologist in 4 overseas factory deployments by start-ups and has extensive experience in developing new products and new processes.
3D Technology and Markets: A Study of All Aspects of Electronic 3D Systems, Applications and Markets is available at $3,500 USD for a company site license.
For more information on this report please contact Insight Media or USDC.
Contacts:
Heidi Hoffman
US Display Consortium
(408) 993-8111
heidi@usdc.org
Annmarie Gabisch
Insight Media
(203) 831-8464
annmarie@insightmedia.info
About the U.S. Display Consortium
The USDC is an industry-led public/private partnership providing a common platform for flexible electronics and display manufacturers, developers, integrators and the supplier base. Headquartered in San Jose, Calif., the consortium’s primary mission is to fund supply-chain projects and share the results with member companies. The USDC provides a communication channel among industry, government and financial communities for flexible electronics and display industry issues; sponsors conferences and workshops to broaden the impact of technological developments; and educates consumers on the importance of flexible electronics and displays in providing access to information technology. More information can be found at www.usdc.org
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